JM—E

Portfolio · 2026

Ja’maul
Madden-Eason

Visual Merchandising
& Spatial Styling

Portrait of Ja’maul Madden-Eason
Retail environments built through product, proportion and story.

01 / Profile

I create considered retail environments that connect product, culture and place—from weekly flagship merchandising to international activations and immersive brand moments.

Selected Project · Dubai

Aimé Leon Dore x Ounass
Stage Popup

DisciplineVisual merchandising
Spatial styling
Product storytelling

FocusFloor composition
Fixture styling
Brand environment

Colour-coordinated apparel and accessories presented in a walnut retail interior
Colour, rhythm and negative space guide the customer journey.
A refined merchandising wall with tonal apparel, footwear and accessories
Cafe area with dark walnut joinery, brass details and patterned floor tiles
Hospitality and retail share one cohesive visual language.
A feature display of vintage basketballs, apparel and accessories

Detail / Storytelling

Archival objects become part of the merchandise story, adding character without competing with the product.

Lounge setting framed by apparel displays, green curtains and floral styling
A retail floor that feels lived-in, layered and culturally specific.

Selected Project · London

Aimé Leon Dore
London Flagship

EnvironmentFlagship retail
Hospitality
Community space

FocusProduct zoning
Fixture styling
Visual standards

The exterior of the Aimé Leon Dore London flagship with green awning, café seating and planting
The flagship threshold—retail, hospitality and neighbourhood presence.
A symmetrical view of the London flagship floor with walnut fixtures, Persian rugs and central product table
Merchandised apparel bays with lounge chairs and sculptural floral display
Layered product stories balanced with furniture, objects and florals.
Close view of apparel fixtures, green velvet curtains and a styled product table
Archive basketball installation beside the London flagship service counter

Object / Culture

The Tyrell Winston display, alongside archive and sport references, gives the space a distinct cultural identity while supporting the commercial floor.

Warmly lit private lounge with leather banquette, marble bar and record collection
The private lounge extends the brand world beyond the shop floor.

02 / Capabilities

Visual merchandising strategy

Floor plans & product zoning

Retail & interior styling

Activations & installations

Creative direction

Team training & standards